Many customers are already used to
use of self-service kiosks for airline check-ins, rental cars, and
supermarket check-outs. This convenience has been demanded
by hotels for the check-in process. This is so as to retain their control
over their experience. The advancement in technology has brought about the
use of self-service to be easily accepted due to the comfort and ease of
use that comes in handy with the kiosks.
This change in technology has
affected to the experience both users and hotel operators would like to get from
the self-service kiosks. Hotel
operators would like to address issues like system integration, occupancy
and customer levels and at the same time run on low costs of operation.
Hotels stand to benefit in great way
from the use of self-service kiosks for their check-in process. Kiosks can
enhance customer service, reduce the costs of the staff wages and bills,
hotel resources are better utilized, etc.
If the self-service kiosks are well
designed and deployed, they can greatly boost the visitors’ satisfaction
and hotel efficiencies. An increasing number of hotel visitors demand for a
service alternative and these kiosks serves as another avenue. Use of this
alternative greatly impacts clients’ satisfaction.
The bottom line goal for hotel
operators is to provide its clients with the highest level of service and
self-service can greatly help the hotels to deliver these services very
efficiently, accurately and give its clients maximum satisfaction. If a
guest will spend less time on the check-in waiting lines, and the
self-service kiosks will drastically reduce this time especially during the
peak periods where the activities are heavy.
Use of self-service kiosks in hotels
canautomate routine tasks , offer upgrades, house service choices. The
kiosks can also be used by hotels to handle challenges that arise such as
up-selling. One of the key to achieve great success from the use of the
kiosks in hotels is, personalizing offers and promotions to guests such as
offer coupons,
vouchers, etc.
Just like any other line of
business, customization of service experience is important and hotels need
to acquire new styles and techniques which will see them utilize their data to
provide the best experience to their guests. The hotel kiosk design needs
to target the specific clients’ needs based on the services they offer,
which varies from one hotel to the other. Before implementing a kiosk for
your hotel, it is important to understand your guests’ demographics.
When implementing a kiosk for your
hotel, you should also put physical location and the corresponding signage
into consideration, that is, an area that facilitate arriving guests. The
area should also enable the clients to get relevant assistance that they
may need. When deploying the kiosks, you need to give the guests privacy thus
they should be placed at a relative distance. Providing self-service
convenience to your guests, it gives you more time to focus on
the specialized requests and it will help the clients to have a memorable
experience and this will make them to always want to come back for more
attractive experience.
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